The 88th edition of the International Fair for Children’s and Youth Fashion, FIMI, the first time the event has been organised jointly by two exhibition venues, Feria Valencia and Ifema, has closed the doors on an edition that saw an unprecedented number of foreign professionals attend. Overall, almost 5,000 visitors from 46 countries flocked to the fair.
The substantial campaign the organisers rolled out to recruit buyers from what are Spanish manufacturers’ main target markets paid dividends, with buyers responding enthusiastically, so that the total number of visitors was 3% higher than at the January 2018 edition of the fair.
According to FIMI’s director, Alicia Gimeno, international buyers “flocked to FIMI, interested in seeing the Spanish fashion being shown by more than 200 exhibitors, most of which were Spanish. Their interest was driven by the design factor and high quality that are intrinsic to the Spanish collections.” She also underscored the exhibitors’ positive feelings about the fair.
The enhanced international nature of this edition, at a time when the industry is enjoying growth in exports of above 6% (705 million euros in 2017, according to figures provided by ASEPRI), gives every indication that the next edition will also deliver growth, possibly even greater as the dates will not be clashing with any other international children’s fashion industry fairs.
Runway shows a roaring success
The room where the FIMI KIDS FASHIHON WEEK runway shows were held was simply too small to accommodate the huge number of Spanish and foreign buyers, celebrities, media and end consumers who came to see the collections being launched by labels Abel & Lula by Mayoral; Agatha Ruiz de la Prada; Dolce Aela; Dolce Petit; Eve Children; Francis Montesinos; JV José Varón; It Child y Mi Menina de Moda Cálida Canaria; Philippa Petit; Please; Querida Philippa and Trybeyond for the upcoming Autumn-Winter 2019-2020.
It was the same scenario with the nuditos parades, which showcased talent from students at colleges in Valencia, Madrid and Orihuela. These young designers showed their most creative designs and certainly caught the eye of professionals.
Another of FIMI’s most highly rated initiatives was the extensive programme of talks and presentations that made up the CHARLAS CON LA MODA (FASHION TALKS) programme, which attracted interest from both exhibitors and visitors. Top-level professionals took part, sharing knowledge, experiences and new ideas with the audience and also engaging in discussion with them. Gema Gómez, of Slow Fashion Next; Úrsula Uría of GV Lines and Judith Martínez of MINICOOL, tackling trends; designer Francis Montesinos; Francisca Orihuela of AITEX; David Rodríguez and Mercedes Mezquida of Damer Coaching Organizativo; Amaya Lozano, CEO, Luksandcompany; Lola García, consultant at Mk Argenta Talents; Julia García and Santo González, of Santo & Seña Fotógrafos and Félix Vázquez, CEO, Message in the Bottle, were just some of the speakers.
FIMI has already started preparing for its next edition, which is scheduled to take place from 5th to 7th July, once again at Feria de Madrid, and will showcase the collections for the Spring-summer 2020 season. Work is already well under way, though, for the seventh Día Mágico by FIMI. The only trade fair in the world dedicated exclusively to communion and occasion wear, the next Día Mágico is set to take place from 10th to 12th May at Feria Valencia.