The brand Alexia is born at the beginning of the Company’s history in the far 1988 when Prisco’s Family had its main production concentrated just on the girl’s clothing 0/16. When in 2008, with the entrance of the sons Emanuele and Francesco, the boy’s brand Manuell & Frank was born, Alexia’s production was suspended to give the full space to the construction of the new brand.
Manuell & Frank grows during the years and the Company feels the need to place alongside the boy a girl’s collection … is the 2018.
Alexia resound in the memories and the hearts of Prisco, and it seems to be the only possible name to give to the new collection. Today Alexia is a whole different collection, a Total Look original, topical, trendy, fully reflecting the achieved maturity after years of professional experience in the children’s fashion.